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Monday, April 17, 2006

Japanese movie theaters to get Internet-controlled "Smell-O-Vision"

Another example for enhancing a Su-Field with an additional field like "smell" :-)

Japanese movie theaters to get Internet-controlled "Smell-O-Vision": "Filed under: Misc. Gadgets In yet another gimmicky attempt to revitalize sagging box office sales, NTT Communications Corp will be installing fragrance-releasing equipment (think: giant Glade Plug-Ins) in several Japanese theaters that mixes different herbs and oils to create aromas that supposedly enhance key on-screen plot elements. According to Kyodo News, NTT 'will use the Internet' to synchronize the scent generators -- which are located under what we assume to be more-pricey 'aroma premium seats' -- during seven scenes of the multi-theater April 22nd premier. Colin Farrell lovers will be pleased to learn that the first movie to get this 21st century 'Smell-O-Vision' treatment is the actor's 2005 film, 'The New World,' whose tale of love between Pilgrims and Native Americans will no doubt result in a heavy odor of turkey, stuffing, and pumpkin pie lingering in the theaters for weeks. Read Permalink Email this Linking Blogs Comments "

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